In the Roadmap you'll discover:

• The 3 fatal mistakes you should avoid at all cost if you want to grow your sales from conquest vehicle shoppers - (most expert marketers make the first and second of these all the time!)

• Why you should target people who are not in the market for a vehicle (I know it sounds counterintuitive but I explain why on page 32 of the roadmap.)

• How to ethically make people believe they are the ones who decided to choose your dealership or yourself to purchase or lease their next vehicle. (I call it inception from that great movie with Leonardo DiCaprio... remember?)